AS A RESULT OF CUSTOMER feedback and a petition on Change. org, Coca-Cola is dropping the controversial ingredient—br0minated vegetable oil—from Powerade.
A petition started by a Mississippi teenager noted that an active ingredient in Powerade is linked to a flame retardant and is not approved for use in Japan or the Europe- an Union. The Food and Drug Administration told the Associated Press that brominated vegetable oil is used as a stabilizer for flavoring oils in fruit flavored drinks.
Last year, PepsiCo said it would drop the ingredient from Gatorade. At the beginning of this month, bottles of Powerade in strawberry lemonade and fruit punch flavors being sold in the Detroit, Omaha, Washington DC, and New York areas no longer list the ingredient.