LaDonte Lotts is widely known around Baton Rouge and Houston for his program JiggAerobics Fitness, and on May 1, he will present his business model to investors on Shark Tank.
JiggAerobics is a global lifestyle brand that fuses fitness, entertainment, and culture into an exhilarating dance-fitness sensation. The workout program blends the hip hop dance “Jiggin” and plyometrics.
Lotts is a graduate of Southern University and played the trumpet with the Human Jukebox. While in the band, he began to jigg during the halftime show which is how many people began to notice him. He began JiggAerobics in 2015 and has been traveling with his program which is also available as a video series. His workouts have been described as “captivating” and “rejuvenating.” Lotts wears his signature cowboy hat during most of the workout sessions which adds to the fun and upbeat atmosphere.
Lotts and JiggAerobics has been featured in the Wall Street Journal, Dance Network TV, and 225 Magazine. As a SharkTank contestant, Lottes gets an unprecedented chance to make JiggAerobics grow immediately.