Holiday event aims to raise $1 million for Louisiana flood relief
The state of Louisiana is set to receive much needed relief following August’s devastating flood. Tina Knowles-Lawson, Solange Knowles, Kelly Rowland, and Beyoncé will partner with Essence to raise $1 million for those affected by the flood in Baton Rouge.
On Sunday, November 20, they will host Love on Louisiana: An Essence Hometown Heroes Tribute celebrating the resilience of the Baton Rouge community.
“Louisiana is a special place in my family’s history and we are committed as a family to never forget the city and the people of Baton Rouge,” said Tina Knowles-Lawson. “It breaks my heart to see the unimaginable disaster and destruction caused by the flooding, and we will stand and support every effort in place to help the people most affected.”
The holiday dinner and awards ceremony, set at Raising Cane’s River Center, will honor standout students and teachers for their commitment to serving and rebuilding their communities. With support from the City of Baton Rouge and the State of Louisiana, the event will serve as a call to action to raise $1 million to help families recover in the wake of this summer’s catastrophic flooding, which produced seven trillion gallons of water—three times the rainfall total of Hurricane Katrina.
In addition to the award recognition, gift baskets containing donated goods will be distributed to students, teachers and families who are still largely affected by the severe flooding. The event will also galvanize citizens from around the world to support Louisiana by donating here to fund new homes for local families via Habitat for Humanity of Greater Baton Rouge.
“I extend my deepest appreciation to Ms. Tina Lawson, Essence and Time Inc. for their commitment to helping the people of Louisiana,” said Gov. John Bel Edwards. “The Essence family has a long and rich history with our state and the ‘Love on Louisiana Tribute,’ which celebrates the strength of our families and students, is especially meaningful. This is the time of year when families, friends and communities come together. Our people have endured many setbacks over the last several months, but they are resilient and determined to come back stronger. But we cannot do it alone and that is why it is so gratifying to know that you support us and that your hearts are with Louisiana.”
“Baton Rouge is especially proud to host this event that not only recognizes students and teachers who have contributed to rebuilding our community, but will also raise much needed funds to help families recover,” said Mayor-President Melvin L. “Kip” Holden. “The power that these amazing sponsors bring to this event means it will be a tremendous success, and they have our deepest appreciation.”
Join the conversation online by using the hashtag #LoveOnLouisiana and by directing supporters to donate here. Follow Essence on Instagram, Facebook, and Twitter to learn more.